Monday, 4 June 2018

Music Video Analysis | Sigrid - Strangers

"Strangers" - By Sigrid

Editing:
The use of match on action used in shots creates a satisfying transition between scenes and shots.
Making sure the transition flows brings more pleasure to the viewers eyes, switching between the
same actions or changing on a dramatic movement. The editing of transitions and how Sigrid dances
is all synced up perfectly to the beat, creating a unison between the sound and visuals presented to
the viewer. The editing stylized Sigrid as the classic pop genre star, having her typography dancing
around set while holding the camera's gaze
Mise-en-Scene:
The dress code of Sigrid is very basic. Wearing plain colours with no branding or intricate design
matches the studio and location she is dancing in. Using no clear labeling of brands matches the clear
cut lines of colour in the majority of the background settings. The solid colours and meta way of
filming the location gives it a very modern spin as well as breaking away from the pop video
stereotypes
Camera:
The medium shots of Sigrid encodes the video with standard pop video ideals, creating a face to
Sigrid’s music, creating a character to her face as well as creating a celebrity image. The more shots
of her face mean people will link her and he music together more, and how she if filmed dancing and
being quite energetic means people will imagine her to be quite bubbly in person. Pans are used
heavily within this music video, tracking her throughout the set maintains the viewers focus on her as
she dances across various backgrounds and props. Within every shot she is somewhere in the frame,
not once is there a space without her, really throwing her into your center of attention
Audience:
Sigrid is an extremely young performer and artist, releasing “Strangers” at only 17 she wildly
appealed to the younger audience. Ranging from 12-30 due to people of the same age relating
themselves personally to her music, and her genre or style of music fits in with what's big currently.
Her audience might range above even that because after the release, she won BBC’s sound of 2018
award and then later appeared on Graham Norton show, showing the far reaches of her music as
well as the diversity of an audience it attracts.
Representation:
Sigrid has no set style of representation within this video, she isn’t trying to convey a deep
message in her performance, but rather she is most likely trying to create an image. Representing
herself within a video builds her celebrity image. The song is about how movies don’t represent the
reality of life, rather is goes a lot differently in real life. “Not like in the movies” is the big line which
shows Sigrid is talking about how the two versions of a situation have completely different outcomes
due to them being real or staged.

No comments:

Post a Comment