Pop Music Target Audience
Although it may seem unconventional when initially thinking about it, pop music has a very big aim towards females, mainly young but also those who are older who can keep up with all the change and new songs. 'Little Mix' is extremely popular among young teenagers, for both their music and the celebrity image they have acquired, being a relatable all girl band. Yet bands such as 'One Direction', though they are male dominated, still appeal heavily to teenage girls and fan girls who create groups and names for their own fan base. The target audience of women has become even more noticeable with the rise of K-Pop bands, although being Korean Pop, it has recently taken off in both the UK and U.S and many videos have emerged of girls bursting into tears of happiness after being given tickets to see 'BTS' (arguably the biggest K-Pop band globally currently)
Students are the min targets for the Pop Music genre, they will have the most disposable income and time, meaning they are able to keep up with current music. Also within their friend groups Pop music tends to have the biggest hits alongside hip-hop
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