"You Belong With Me"
Representation:
Taylor swift presents the stereotypical american story in her music video, which can also feature in a
lot of films too, where the geeky nerdy girl fancies a hot popular boy. The representation of herself
varies from the nerdy shy girl to the popular mean girl, but she never strays away from her pop figure
persona (later she mocks in her “Delicate” music video) where she plays the star role in ALL of her
music videos. Using close ups and making her the centre of attention creates her idolising figure
which young teenage girls adore
lot of films too, where the geeky nerdy girl fancies a hot popular boy. The representation of herself
varies from the nerdy shy girl to the popular mean girl, but she never strays away from her pop figure
persona (later she mocks in her “Delicate” music video) where she plays the star role in ALL of her
music videos. Using close ups and making her the centre of attention creates her idolising figure
which young teenage girls adore
Camera:
POV and over the shoulder shots are used vert creatively within this music video to creative a level in
which the audience can see from both the male and female perspective. The over the shoulder shots
makes them feel more connected within the scene, as if they are behind the girls back supporting her,
or going through the same situation. Living out a dream they can’t achieve through someone else.
Closeups between the boy and the nerdy girl are used in order to convey their relationship getting
closer and stronger, using the classic narrative, they are just starting as friends but it could lead to
more
which the audience can see from both the male and female perspective. The over the shoulder shots
makes them feel more connected within the scene, as if they are behind the girls back supporting her,
or going through the same situation. Living out a dream they can’t achieve through someone else.
Closeups between the boy and the nerdy girl are used in order to convey their relationship getting
closer and stronger, using the classic narrative, they are just starting as friends but it could lead to
more
Target Audience:
Taylor Swift’s main target audience is obviously young teenage girls, this is shown through her “21”
music video where her meetup is mainly consisted of all girls, using her concerts as another example.
Taylor Swift plays heavily into her target audience, this music especially, the young girls may have
someone at school that they fancy and they wish that how this story ends is their own life. Throughout
all of Taylor’s videos she presents the female as very stereotypical and getting the dream guy, or as
an embodiment of female empowerment, in “Bad Blood” she shows herself and lots of other women
off as rough tough females off to kick ass (even is they are scantily dressed in tight leather or latex
suits)
music video where her meetup is mainly consisted of all girls, using her concerts as another example.
Taylor Swift plays heavily into her target audience, this music especially, the young girls may have
someone at school that they fancy and they wish that how this story ends is their own life. Throughout
all of Taylor’s videos she presents the female as very stereotypical and getting the dream guy, or as
an embodiment of female empowerment, in “Bad Blood” she shows herself and lots of other women
off as rough tough females off to kick ass (even is they are scantily dressed in tight leather or latex
suits)
Mise-En-Scene:
The locations are all very american based, using a teenage highschool to put across the coming of age
love story, as well as harmless house parties to finalise the budding relationship. All of these locations
relate massively to her audience, they will all be in high school or some sort of education and relate
more to the video creating a sense of involvement or similarity. Clothing wise Taylor faces the
absolute basic and generic makeover that every nerdy or geeky girl has to make them attractive,
they remove the glasses and become ten times hotter than they were previously thought of.
love story, as well as harmless house parties to finalise the budding relationship. All of these locations
relate massively to her audience, they will all be in high school or some sort of education and relate
more to the video creating a sense of involvement or similarity. Clothing wise Taylor faces the
absolute basic and generic makeover that every nerdy or geeky girl has to make them attractive,
they remove the glasses and become ten times hotter than they were previously thought of.
Sound:
The only obvious sound change in relation to the video is the change in tempo. Just after the ‘hot boy’
realises his girlfriend is a cheat, the tempo changes to a quicker pace while the lyrics “all this time how
could you not know baby?” making the narrative match the flow of the visuals.
realises his girlfriend is a cheat, the tempo changes to a quicker pace while the lyrics “all this time how
could you not know baby?” making the narrative match the flow of the visuals.
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